Mitasys x EuroSchool
An index of research, audits, and recommendations prepared for EuroSchool. Each entry below opens a self-contained page with the full deliverable.
Available
Sixteen months of Google Search Console data, April 2025 to July 2026. Clicks are down 71 percent year on year with no recovery, and the fall happened in two steps between November 2025 and April 2026. The blog library accounts for 93 percent of it while the campus and locality pages held at minus 7 percent, brand demand never fell, and more than a quarter of the headline number is overseas traffic with no admissions value. Includes what this corrects in the July analysis and a prioritised plan.
Open report →A data-backed diagnosis of the roughly 61% organic-traffic decline: it is a content-quality story, not a backlink problem. Google's core updates demoted the thin informational blog library (about 70% of the loss) while the admissions-driving campus and locality pages held. Includes the reconciled cause split, the branded-demand confounder, AI-Overview encroachment, and a prioritised recovery plan.
Open report →3,495 keywords organised the way parents shortlist a school - by city, then by campus locality, then keyword - across 4 cities and every EuroSchool catchment, with India search volume, difficulty, current ranks, content gaps and the local competitors in each locality, linked to the full sheet and the visual map.
Open report →